Quividi 动态

by Denis Gaumondie on November 5, 2019 at 22:21

Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it […]

by Denis Gaumondie on October 30, 2019 at 06:41

While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and […]

by Denis Gaumondie on October 2, 2019 at 15:43

We explore mobile measurement for OOH and compare it with Quividi’s model and methodology. The post DOOH Audience Data Comparison – Computer Vision and Mobile Data […]

by Denis Gaumondie on September 27, 2019 at 10:08

We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way. The post DOOH Advertiser Accountability – Audience […]

by Denis Gaumondie on September 19, 2019 at 09:18

We discuss the subject of data transformation from a detection metric into an audience metric. The post DOOH Impression Multiplier and Adjustment Factor appeared first on Quividi.

by Denis Gaumondie on September 12, 2019 at 07:00

We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques. The post DOOH Client-Side vs Server-Side […]