Quividi 动态
-
DOOH Impression Multiplier and Adjustment Factor
by Denis Gaumondie on September 19, 2019 at 09:18
This article is the fifth in a series on DOOH Audience Impressions which explores what the factors are that can accelerate DOOH towards the “holy grail” of […]
-
DOOH Client-Side vs Server-Side Measurement
by Denis Gaumondie on September 12, 2019 at 07:00
This article is the fourth of our series on DOOH Audience Impressions. We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it […]
-
Why Leaders Choose Quividi for their DOOH and Digital Signage Audience & Campaign Intelligence
by Denis Gaumondie on September 10, 2019 at 07:31
Quividi has been pioneering Anonymous Video Analytics (AVA) solutions since 2006. Over this long period of time we’ve seen many of our competitors come, promise disruption […]
-
Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability
by Denis Gaumondie on September 4, 2019 at 07:39
This article is the third of our series on DOOH Audience Impressions. We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for […]
-
Digital OOH Measurement Standards: Past, Present and Future
by Denis Gaumondie on August 28, 2019 at 09:11
This article is the second of our series on DOOH Audience Impressions. We discuss the state-of-the-union as it pertains to audience measurement standards – online and off. […]
-
DOOH Audience Measurement Series Intro and Glossary of Terms
by Denis Gaumondie on August 21, 2019 at 08:06
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of […]
